Food & Drink.
Dining out in Wales
Welsh food and drink - a secret worth sharing.
Welsh food has a long-established reputation for distinctiveness and quality, making it popular with consumers across the world.
Wales prides itself on supplying some of the finest produce in the world. Its very landscape reflects freshness, quality and variety. From unique cheeses and wines, famous Welsh beef and lamb - to fresh fish and seafood - Wales has it all.
Food has an important role to play in the Welsh economy, accounting for the equivalent of 55,000 full time jobs in production and processing alone.
The Welsh Development Agency's Food Directorate works with partners throughout the industry to build on this strength and to add value to Welsh food at every point in the supply chain.
Our experienced team seeks to achieve this goal through a series of targeted programmes designed to develop stronger links within this chain and to ensure that Welsh food meets the needs of the market at home and abroad.
The Trade Development Programme works with Welsh food businesses, offering them a range of opportunities to develop their markets in Wales, the UK and abroad.
Support includes:
* opportunities to exhibit under the 'Wales: The True Taste' brand at trade shows
* a market channels programme providing links with retailers
* export support.
Developing Wales' food culture is another key aim and the Food Culture Programme encourages and supports consumer food shows and fairs across Wales and the UK.
The True Taste / Gwir Flas Food And Drink Awards, launched in 2002, are part of the commitment to developing the sector, and to building awareness of the Welsh food brand 'Wales the True Taste'.
To find out where you can buy Welsh products visit the Producers section which comprises details of companies who produce and distribute Welsh food and drink.
http://www.walesthetruetaste.com