Inspirational Wales.

Inspiration is part of Welsh culture - a way of life in South West Wales. It's embedded in the landscape - in the untouched cliffs and beaches of Pembrokeshire, in the green fields and forests of Carmarthenshire, and in the beautiful coast and country of Swansea Bay and the Gower Peninsula. Welsh culture embraces inspiration at festivals and food fairs, theatres and arts centres, craft workshops and galleries. And it's something shared by visitors and locals alike, thanks to the region's friendliness and natural generosity of spirit.

Come and explore Welsh culture first hand, and allow South West Wales to inspire you - as it has so many people before you.

A Sense of Place

How strong is the sense of place in South West Wales? That's an easy question to answer whether you're up in the Preseli Hills touching its ancient stones, have the salty rocks of Pembrokeshire's coast at your feet, have immersed yourself in Carmarthenshire's placid, timeless landscapes or are taking it to the limit on the wild 'Land's End' of Gower made famous by Dylan Thomas. You can't help but be inspired by South West Wales.

Museums & Galleries

The scenery in South West Wales speaks for itself. But you'll also be captivated by its Great Indoors. There are a huge range of museums and art galleries to educate and enthral. For instance, the Swansea Museum, the oldest in Wales, is virtually next door to the brand new National Waterfront Museum on Swansea Marina. From museums celebrating Camarthenshire's industrial past to a celebration of a rural tradition in the National Woollen Museum in the Teifi Valley, you can be sure top come away inspired.

Performing Arts

It's an easy trap to fall into, but don't think that culture and the performing arts are exclusively a city thing. Swansea has its fair share of entertainment with its Festival of Music and the Arts and Dylan Thomas Festival. But performance is everywhere in South West Wales. From popping into a pub to watch a local band to being moved by performances in St Davids Cathedral to shaking your thing at the Reggae Festival of Wales in Haverfordwest, or catching a play at a theatre, you'll never be far from great entertainment.

Arts & Crafts

There's something about the west of a country that attracts the inquisitive and creative spirit. South West Wales has long been seen a sanctuary for potters and painters, seekers of inspiration and a new way of life. Painters rave about the quality of light and stimulating seascapes in Pembrokeshire and Gower. Carmarthenshire, the 'Garden of Wales', is a bucolic tapestry that never fails to impress. And there are the dramatic landscapes and proud heritage of the former industrial valleys of Afan and Neath.

Food & Drink

Fast food isn't on the menu in South West Wales. There's a thriving food culture here. Carmarthenshire's verdant river pastures and gentle green hills embrace some of Wales' richest farming country. Pembrokeshire is almost surrounded by the sea, so seafood is a speciality. It's the same along the Gower Peninsula, while classic fishing rivers like the Tywi and Teifi are famous for their salmon and trout. Local cheeses, saltmarsh Lamb, organic new potatoes, freshly landed sewin, lobster and crab - all make one of the finest natural 'menus' that one could wish for.